Category: Digital Marketing

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What is a Content Management System?

In my digital marketing class, I have students set up a WordPress website that is used to apply the various tools we discuss during the class. A common starting point when introducing the project...

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On-Page vs. Off-Page SEO Comparison

In my advertising class, we recently discussed digital strategies, including search engine optimization. Though not necessarily a primary topic in that class (it will be in our upcoming Digital Marketing class), we delved into...