Author: Neil Kokemuller

Targeted Buyer Persona 0

3 Benefits of Buyer Personas

A buyer persona is a semi-fictional character developed by a company or marketing agency to represent the prototypical customer in a target marketplace. In the last few years, companies have increasingly used buyer personas...

Technology for CRM 0

What is Customer Relationship Management?

Since we have a customer relationship management class in our Marketing and Digital Marketing programs, it is common that students ask, “What is CRM?” or “What is customer relationship management?” My typical quick response...

Big Data and Analytics 0

Data Analysis vs. Analytics

In the customer relationship management class, we spend a good amount of time discussing the differences between data analysis and analytics. Interestingly, you can do a quick Google search on this very topic and...