Author: DMACCLeaders

Direct mail marketing to millennials 0

Direct Mail Still the King of Emotional Appeal

We spend a lot of time comparing the merits of new digital media to more traditional promotional methods in our marketing program courses. While we just launched a Digital Marketing Certificate, and research shows...

Elements of Content Marketing 0

What is Content Marketing?

While social media captures much of the public arena in digital marketing, it is content marketing that actually drives much of what companies do to attract, motivate and retain target audiences. Content marketing includes...