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Targeted Buyer Persona 0

3 Benefits of Buyer Personas

A buyer persona is a semi-fictional character developed by a company or marketing agency to represent the prototypical customer in a target marketplace. In the last few years, companies have increasingly used buyer personas...

Technology for CRM 0

What is Customer Relationship Management?

Since we have a customer relationship management class in our Marketing and Digital Marketing programs, it is common that students ask, “What is CRM?” or “What is customer relationship management?” My typical quick response...